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North America Edition

A Print And Digital Magazine Distributed Across North America

Key Information | Audience Profile | Digital Stats | Rates | Deadlines & Specs

Get Seen By 80,331 Diver Per Issue

KEY INFORMATION

  • 4 x Issues published per year

  • 10,400 printed copies circulated quarterly

  • 3,371 digital subscribers across three platforms

  • Up To 7.4 readers per copy

The magazine will be going to six issues a year from December 2022.

DEMOGRAPHIC

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69.3% OF DISTRIBUTION POINTS HAVE AN ACTIVE DIVE CLUB WITH MORE THAN 55 MEMBERS

DISTRIBUTION POINTS

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4.1 GROUP TRIPS

AVERAGE NUMBER OF TRIPS EACH DIVE STORE BOOKS PER YEAR

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$2,500.00 SPEND

AVERAGE PER PERSON SPEND ON EACH TRIP BOOKED THROUGH THE DIVE STORE

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17 PAX GROUPS

THE AVERAGE SIZE OF EACH GROUP THE DIVE STORE TAKES ON HOLIDAY

TOP DESTINATIONS BOOKED WITHIN THE LAST 12 MONTHS

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84% CARIBBEAN

62% MEXICO

49% NORTH AMERICA

34% PACIFIC

19% MIDDLE EAST

Figures based on a survey of 382 dive shop owners who registered to distribute the magazine

Audience Profile

Creating conversations with the right people is half the battle. Our readers, visitors, fans and followers are dedicated, affluent, passionate divers with a signification amount of time and money to spend on their passion.

Digital Stats

We run a single website for our three editions of Scuba Diver Magazine. For a more detailed breakdown of visitor information head over to our digital advertising page.

Social Media Subscribers – 33,416

YouTube Subscribers – 12,800

Newsletter Size – 13,210 | 32.3% open rate

Unique Sessions – 35,710

advertising rates

Print rates are per edition, per insertion

Deadlines & Specifications

Artwork for Scuba Diver North America is always due on the 10th of the month in June, August and October with the publication date being the 10th of the following month.

Adobe InDesign idml Templates (right-click /save as)

Double page spread – Bleed (inc 3mm): 432mm (w) x 282mm (h) | Trim: 426mm (w) x 276mm (h) | Text Area: 412mm (w) x 262mm (h) [please ensure all text sits inside this size]

Full page – Bleed (inc 3mm): 219mm (w) x 282mm (h) | Trim: 213mm (w) x 276mm (h) | Text Area: 200mm (w) x 262mm (h) [please ensure all text sits inside this size]

Half horizontal – 187mm (w) x 122mm (h)

Half vertical – 90mm (w) x 250mm (h)

Quarter page – 90mm (w) x 122mm (h)

Technical Specifications

  • All files should be in Adobe Portable Document Format (PDF) version 1.3, preferred PDF files from QuarkXPress or InDesign using Pass4Press PDF settings.
  • All transparency and layers flattened.
  • Magazine settings differ from the Newsprint settings in just four areas . . . Transparency Flattener is 2400 and 600; Images, 300 dpi for contones and a minimum 600 dpi (max. 1200) for lineart; Total Ink Limit in images is 300%.
  • Fonts should be embedded/subset and should be PostScript Type1, TrueType or OpenType
  • CMYK Colour only (No spot / Pantone  colour or RGB colour)
  • Magazine image resolution 300dpi
  • Neither custom transfer functions nor custom halftones should be used
  • Crop, Bleed and Trim marks must not be used unless it is for a full-page advert or double-page spread.
  • Please allow 6mm to be trimmed out of the centre of the double-page spread advert when supplying at 432mm width, and keep all important information 20mm from the centre-line due to binding.

Photoshop – Warning
Photoshop is an excellent tool for image editing and colour correction but is not recommended for creating PDFs for print as all text and logos will be rasterised.

Meet Our Clients

we work for them

We work with clients from all different sectors of the diving industry to deliver highly targeted messages to divers around the world

Do you want to grow your business?

we can do it together

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