North America Edition
A Print And Digital Magazine Distributed Across North America
Get Seen By 187,425 Diver Per Issue
Change View to see PDF or our immersive digital reader.
KEY INFORMATION
6 x Issues published per year
36,750 printed copies circulated
5,316 digital subscribers across three platforms
Up To 5.1 readers per copy
DEMOGRAPHIC
74% | 26%
Age 25-54
$219,000 Household Income
DISTRIBUTION POINTS
4.1 GROUP TRIPS
AVERAGE NUMBER OF TRIPS EACH DIVE STORE BOOKS PER YEAR
$2,500.00 SPEND
AVERAGE PER PERSON SPEND ON EACH TRIP BOOKED THROUGH THE DIVE STORE
17 PAX GROUPS
THE AVERAGE SIZE OF EACH GROUP THE DIVE STORE TAKES ON HOLIDAY
TOP DESTINATIONS BOOKED WITHIN THE LAST 12 MONTHS
84% CARIBBEAN
62% MEXICO
49% NORTH AMERICA
34% PACIFIC
19% MIDDLE EAST
Figures based on a survey of 382 dive shop owners who registered to distribute the magazine
Audience Profile
Creating conversations with the right people is half the battle. Our readers, visitors, fans and followers are dedicated, affluent, passionate divers with a signification amount of time and money to spend on their passion.
Digital Stats
We run a single website for our three editions of Scuba Diver Magazine. For a more detailed breakdown of visitor information head over to our digital advertising page.
Social Media Subscribers – 36,280
YouTube Subscribers – 27.5K
Newsletter Size – 15,808 | 30.1% open rate
Average 56,765 visits per month
Distribution Network
Our printers and mail partners efficiently distribute directly to 227 locations, with orders typically ready and received by the 10th of each month for the on-sale date.
Dive Rite orders are gradually distributed to up to 160 retail partner locations over the lifespan of each issue.
Each issue of the magazine is complimentary distributed to 588 dive stores, resorts, charter boats, and dive professionals.
advertising rates
Print rates are per edition, per insertion
Deadlines & Specifications
Artwork for Scuba Diver North America is always due on the 10th of the month in the following months, Feb, April, June, August, October, and December.
Publication will happen around the 10th of the following month.
Adobe InDesign idml Templates (right-click /save as)
28×8 Double Page spread with Bleed (size 303mm high x 426mm wide includes the bleed, anything you don’t want trimming should be 10mm from the edge of the page)
28×4 Full Page advert with Bleed (size 303mm high x 216mm wide, anything you don’t want trimming should be 10mm from the edge of the page)
28×2 Half Page Vertical (263mm high x 88mm wide) No crop / bleed or trim marks allowed
14×4 Half Page Horizontal (128mm high x 182mm wide) No crop / bleed or trim marks allowed
28×1 Third Page Vertical (263mm high x 58mm wide) (subject to prior approval) No crop / bleed or trim marks allowed
14×2 Quarter Page Portrait (128mm high x 88mm wide) No crop / bleed or trim marks allowed
Sponsorship Strips (Subject to prior approval)
Adobe InDesign idml Templates (right-click /save as)
28×8 Double Page spread with Bleed (size 303mm high x 426mm wide includes the bleed, anything you don’t want trimming should be 10mm from the edge of the page)
28×4 Full Page advert with Bleed (size 303mm high x 216mm wide, anything you don’t want trimming should be 10mm from the edge of the page)
28×2 Half Page Vertical (263mm high x 88mm wide) No crop / bleed or trim marks allowed
14×4 Half Page Horizontal (128mm high x 182mm wide) No crop / bleed or trim marks allowed
28×1 Third Page Vertical (263mm high x 58mm wide) (subject to prior approval) No crop / bleed or trim marks allowed
14×2 Quarter Page Portrait (128mm high x 88mm wide) No crop / bleed or trim marks allowed
Sponsorship Strips (Subject to prior approval)
Technical Specifications
All files should be in Adobe Portable Document Format (PDF) version 1.3, preferred PDF files from QuarkXPress or InDesign using Pass4Press PDF settings.
All transparency and layers flattened.
Magazine settings differ from the Newsprint settings in just four areas . . . Transparency Flattener is 2400 and 600; Images, 300 dpi for contones and a minimum 600 dpi (max. 1200) for lineart; Total Ink Limit in images is 300%.
Fonts should be embedded/subset and should be PostScript Type1, TrueType or OpenType
CMYK Colour only (No spot / Pantone  colour or RGB colour)
Magazine image resolution 300dpi
Neither custom transfer functions nor custom halftones should be used
Crop, Bleed and Trim marks must not be used unless it is for a full-page advert or double-page spread.
Please allow 6mm to be trimmed out of the centre of the double-page spread advert when supplying at 432mm width, and keep all important information 20mm from the centre-line due to binding.
Photoshop – Warning
Photoshop is an excellent tool for image editing and colour correction but is not recommended for creating PDFs for print as all text and logos will be rasterised.
Meet Our Clients
we work for them
We work with clients from all different sectors of the diving industry to deliver highly targeted messages to divers around the world
