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European Edition

A Print and digital magazine Distributed in the UK, Ireland, Malta & Gozo

Get Seen By 45,038 Divers a Month

KEY INFORMATION

  • 12 x Issues published per year

  • 8,850 printed copies circulated each month

  • 6,983 digital subscribers across three platforms

  • Magazines inserted into mail-order parcels from major UK retailers

  • Average 4.3 readers per copy

DEMOGRAPHIC

70% | 30%

Age 44-54

£120,000 Household Income

TRAVEL HABITS

4 DIVING HOLIDAYS

AVERAGE NUMBER OF INTERNATIONAL TRIPS WITHIN THE LAST 12 MONTHS. ​

£2,650.00 SPEND

THE AVERAGE COST PER HOLIDAY ​

2.6 DIVES PER DAY

THE TYPICAL NUMBER OF DIVES DURING ANY DIVING DAY WHILE TRAVELLING. ​

TOP DESTINATIONS BOOKED WITHIN THE LAST 12 MONTHS

61% MEDITERRANEAN

56% MIDDLE EAST

42% MALDIVES

41% S.E. ASIA

29% CARIBBEAN

Figures based on 241 respondents to a survey conducted July – August 2019

Audience Profile

Creating conversations with the right people is half the battle. Our readers, visitors, fans and followers are dedicated, affluent, passionate divers with a signification amount of time and money to spend on their passion.

Digital Stats

We run a single website for our three editions of Scuba Diver Magazine. For a more detailed breakdown of visitor information head over to our digital advertising page.

Social Media Subscribers – 33,416

YouTube Subscribers – 12,800

Newsletter Size – 13,210 | 32.3% open rate

Unique Sessions – 35,710

advertising rates

Rates are per insertion with discounts offered for multiple insertions

Deadlines & Specifications

Artwork for Scuba Diver Magazine is always due on the 20th of the month, with the publication date being the 10th of the following month.

Adobe InDesign idml Templates (right-click /save as)
28×8 Double Page spread with Bleed (size 303mm high x 426mm wide includes the bleed, anything you don’t want trimming should be 10mm from the edge of the page)

28×4 Full Page advert with Bleed (size 303mm high x 216mm wide, anything you don’t want trimming should be 10mm from the edge of the page)

28×2 Half Page Vertical (263mm high x 88mm wide) No crop / bleed or trim marks allowed

14×4 Half Page Horizontal (128mm high x 182mm wide) No crop / bleed or trim marks allowed

28×1 Third Page Vertical (263mm high x 58mm wide) (subject to prior approval) No crop / bleed or trim marks allowed

14×2 Quarter Page Portrait (128mm high x 88mm wide) No crop / bleed or trim marks allowed

Sponsorship Strips (Subject to prior approval)

Technical Specifications

  • All files should be in Adobe Portable Document Format (PDF) version 1.3, preferred PDF files from QuarkXPress or InDesign using Pass4Press PDF settings.
  • All transparency and layers flattened.
  • Magazine settings differ from the Newsprint settings in just four areas . . . Transparency Flattener is 2400 and 600; Images, 300 dpi for contones and a minimum 600 dpi (max. 1200) for lineart; Total Ink Limit in images is 300%.
  • Fonts should be embedded/subset and should be PostScript Type1, TrueType or OpenType
  • CMYK Colour only (No spot / Pantone  colour or RGB colour)
  • Magazine image resolution 300dpi
  • Neither custom transfer functions nor custom halftones should be used
  • Crop, Bleed and Trim marks must not be used unless it is for a full-page advert or double-page spread.
  • Please allow 6mm to be trimmed out of the centre of the double-page spread advert when supplying at 432mm width, and keep all important information 20mm from the centre-line due to binding.

Photoshop – Warning
Photoshop is an excellent tool for image editing and colour correction but is not recommended for creating PDFs for print as all text and logos will be rasterised.

Meet Our Clients

we work for them

We work with clients from all different sectors of the diving industry to deliver highly targeted messages to divers around the world

Do you want to grow your business?

we can do it together