ANZ Edition
A Print And Digital Magazine Distributed In Australia and New Zealand
Get Seen By 64,712 Divers a Month
KEY INFORMATION
12 x Issues published per year
15,000 printed copies circulated each month
3,212 digital subscribers across three platforms
Average 4.1 readers per copy
Magazine included with mail-order parcels from Adreno, as well as others.
DEMOGRAPHIC
63% | 37%
Age 44-54
$150,000 Household Income
TRAVEL HABITS
5.2 DIVING TRIPS
AVERAGE NUMBER OF DOMESTIC & INTERNATIONAL TRIPS WITHIN THE LAST 12 MONTHS.
$4,250.00 SPEND
THE AVERAGE COST PER HOLIDAY
2.2 DIVES PER DAY
THE TYPICAL NUMBER OF DIVES DURING ANY DIVING DAY WHILE TRAVELLING.
TOP DESTINATIONS BOOKED WITHIN THE LAST 12 MONTHS
75% AUSTRALIA
51% INDONESIA
49% PACIFIC
24% NEW ZEALAND
19% MALDIVES
Figures based on 157 respondents to a survey conducted July – August 2019
Audience Profile
Creating conversations with the right people is half the battle. Our readers, visitors, fans and followers are dedicated, affluent, passionate divers with a signification amount of time and money to spend on their passion.
Digital Stats
We run a single website for our three editions of Scuba Diver Magazine. For a more detailed breakdown of visitor information head over to our digital advertising page.
Social Media Subscribers – 36,280
YouTube Subscribers – 27.5K
Newsletter Size – 15,808 | 30.1% open rate
Average 43,827 visits per month
advertising rates
Rates are per insertion with discounts offered for multiple insertions
Deadlines & Specifications
Artwork for Scuba Diver Magazine is always due on the 1st of the month, with the publication date being the 10th of the following month.
Adobe InDesign idml Templates (right-click /save as)
28×8 Double Page spread with Bleed (size 303mm high x 426mm wide includes the bleed, anything you don’t want trimming should be 10mm from the edge of the page)
28×4 Full Page advert with Bleed (size 303mm high x 216mm wide, anything you don’t want trimming should be 10mm from the edge of the page)
28×2 Half Page Vertical (263mm high x 88mm wide) No crop / bleed or trim marks allowed
14×4 Half Page Horizontal (128mm high x 182mm wide) No crop / bleed or trim marks allowed
28×1 Third Page Vertical (263mm high x 58mm wide) (subject to prior approval) No crop / bleed or trim marks allowed
14×2 Quarter Page Portrait (128mm high x 88mm wide) No crop / bleed or trim marks allowed
Sponsorship Strips (Subject to prior approval)
Technical Specifications
All files should be in Adobe Portable Document Format (PDF) version 1.3, preferred PDF files from QuarkXPress or InDesign using Pass4Press PDF settings.
All transparency and layers flattened.
Magazine settings differ from the Newsprint settings in just four areas . . . Transparency Flattener is 2400 and 600; Images, 300 dpi for contones and a minimum 600 dpi (max. 1200) for lineart; Total Ink Limit in images is 300%.
Fonts should be embedded/subset and should be PostScript Type1, TrueType or OpenType
CMYK Colour only (No spot / Pantone colour or RGB colour)
Magazine image resolution 300dpi
Neither custom transfer functions nor custom halftones should be used
Crop, Bleed and Trim marks must not be used unless it is for a full-page advert or double-page spread.
Please allow 6mm to be trimmed out of the centre of the double-page spread advert when supplying at 432mm width, and keep all important information 20mm from the centre-line due to binding.
Photoshop – Warning
Photoshop is an excellent tool for image editing and colour correction but is not recommended for creating PDFs for print as all text and logos will be rasterised.
Meet Our Clients
we work for them
We work with clients from all different sectors of the diving industry to deliver highly targeted messages to divers around the world
